This thread is about what the new smoking laws mean to pool. This thread is not a rant about who has got what rights and the heavy hand of government.
The new smoking laws are a catastrophic blow and a dagger through the heart of the business of pocket billiards. How can this be? Many restaurants and bars that have rid themselves of smoking have actually seen their sales recover and increase. If this is true then this must also extrapolate to poolrooms. It doesn’t. We have lost more than 70% of our poolrooms.
The answer sits in the governments demographic reports on smokers. Its eye opening and easy to see why some businesses benefit and others are destroyed.
1. The more educated an individual is, the less likely he/she smokes. A person with a mere high school education is 8X more like to smoke than a person with a college education beyond a bachelor degree.
2. In parallel, the higher a person’s income and net worth is, the less likely a person smokes. At the same time, the closer a person’s income approaches the poverty line, the more likely a person smokes.
3. Looking at a graph of smokers from the ages of 18 to 80, the closer a person is to the age of 18, the more likely the person smokes.
Who is our clientele? Take a look at the big picture. When a restaurant disallows smoking, and its customer base is from the 2nd and 3rd tier (5 tiers) of the demographic scale, smokers are replaced with many more non-smokers. This is because the smoker to non-smoker ratio heavily favors the non-smokers in this demographic.
The business of pool draws heaviest from the lowest fifth of the demographic scale. The highest percentage of smokers is in this group. Pool appeals to this group and our poolrooms are built to serve this group. Tell them that they can’t smoke in a poolroom and who replaces them? The smoker to non-smoker ratio in this demographic is much different than the tiers above them.
The smoking laws are here to stay and they will only become more stringent. This is very bad news for pool. Pool’s only hope is to break out of its current demographic. It has to be able to compete with the recreational options afforded by the higher demographic groups. This can only happen if our great game becomes more and different than what it is. Right now, it does not compete well.
The new smoking laws are a catastrophic blow and a dagger through the heart of the business of pocket billiards. How can this be? Many restaurants and bars that have rid themselves of smoking have actually seen their sales recover and increase. If this is true then this must also extrapolate to poolrooms. It doesn’t. We have lost more than 70% of our poolrooms.
The answer sits in the governments demographic reports on smokers. Its eye opening and easy to see why some businesses benefit and others are destroyed.
1. The more educated an individual is, the less likely he/she smokes. A person with a mere high school education is 8X more like to smoke than a person with a college education beyond a bachelor degree.
2. In parallel, the higher a person’s income and net worth is, the less likely a person smokes. At the same time, the closer a person’s income approaches the poverty line, the more likely a person smokes.
3. Looking at a graph of smokers from the ages of 18 to 80, the closer a person is to the age of 18, the more likely the person smokes.
Who is our clientele? Take a look at the big picture. When a restaurant disallows smoking, and its customer base is from the 2nd and 3rd tier (5 tiers) of the demographic scale, smokers are replaced with many more non-smokers. This is because the smoker to non-smoker ratio heavily favors the non-smokers in this demographic.
The business of pool draws heaviest from the lowest fifth of the demographic scale. The highest percentage of smokers is in this group. Pool appeals to this group and our poolrooms are built to serve this group. Tell them that they can’t smoke in a poolroom and who replaces them? The smoker to non-smoker ratio in this demographic is much different than the tiers above them.
The smoking laws are here to stay and they will only become more stringent. This is very bad news for pool. Pool’s only hope is to break out of its current demographic. It has to be able to compete with the recreational options afforded by the higher demographic groups. This can only happen if our great game becomes more and different than what it is. Right now, it does not compete well.
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