I dont get it at all.
Ernie, Dennis S , southwest or the Szamboti's can have the best marketing n advertising in the world, but if they are not able to deliver a product that is worth the asking value of these cuemakers in the perceived minds of consumers, nobody will buy em.
People pay top dollar for these because they feel they r gettinf the value they pay for.
A Nissan GTR can straight out smoke a ferrari 458 or lamborgini marcielago for a small fraction of the price of a these italian supercars but consumers are still paying for em because of the quality n asthetic reason these italians are making their cars !
Now , Ginas or Dennis S are not exactly known for top notch playability , a lot of other custom cues out there are known to be extremely good players , gilbert's , Olney's , Howardss and so on.
But the reason why high end collectors are coughing top dollars for it because they feel they are getting a an extremely high quality piece of art , ivory , inlays n well constructed points w flawless veneer point works all factors in as well.
So why be bitter bout it ?
Every cuemaker has his niche market , if u think you cue is that perfect then you should be flooded with orders everyday n the value of ur cue should be rising consistently on the secondary market.
If it aint, it does not necessarily mean you're a lousy maker but rather you do not fulfil that aspect in the eyes of consumers.
Southwest, Hercek, Dennis S have a crazy waiting list n value and there gotta be a postive reason behind it ?
Take it easy n lets enjoy life man