I'm not quite sure what the endgame is here, but then again it's clear that neither does John.
It's too bad that such a sublime run is followed by such a business and marketing fiasco. He may make tens, even hundreds of dollars off of this!
Meanwhile, this run-of-the-mill match has been viewed 20 thousand times on YouTube in 15 hours:
https://www.youtube.com/watch?v=Pz39J-jwUys
Imagine how many people would have watched and rewatched the Guinness Book of World Records 626 run. Imagine allowing the video to take on a life of its own as other people commentate over cool plays, examine patterns, create a top 10 list of best shots from the run. (News flash: John could have done all of this himself.) Imagine how cool it would have been to have a 15 or 20 part series where John and a series of other top straight pool minds give their thoughts on how each rack was worked through. Imagine what would happen to Schmidt's name recognition as the video (or highlight reels from the video) rise to the top of every pool and billiards search on YouTube. Imagine how much attention could have been attracted to Schmidt, his sponsors, and the game of straight pool if they had struck while the iron was hot.
But no, we get screenings in a dark room that are more reminiscent of a hostage incident or visit to the White House where people have to show IDs and put their phones in a plastic baggie before entering the room.
Embarrassing.