All I have to offer is an observation. In the 80's and 90's a lot of good players were using Schon's. It was one of the most popular "players" cues. Their resale value was equal or greater then the cost new. Not many cues at that time held value as well.
By the mid to late 90's fewer and fewer pros were playing with Schons. It was well known that Bob Runde was no longer making them. The pros for the most part passed on the new Schons. At that point they became a true mass production company, marketing mainly to all the amateur pool players. A good company decision I'm sure. They had already built their reputation. Now they were just another production cue, along with Meucci, McDermott and Viking. Still good cues but not 'Rundes'.
I personally owned several early Schon's. Some of them were one of kind cues, with no model number. I regret the fact that I sold all of them. Those old four pointers Bob made were the NUTS! And still are if you can find one.
I don't understand this whole, production vs. custom thing...
Evan has admitted to having like 4 or 5 guys in their shop. Jacoby has had at least that many for quite some time now. Southwest is in the same boat as schon. Does that mean southwest is a production cue company? People won't say so because they don't make "that many cues" and have a backlog of people waiting for their cues for like 6,7, or 8 years...
I'll tell you the difference here, southwest has a different marketing strategy than schon. That's it. Really, all schon did was make it harder on themselves by increasing volume/decreasing demand. It's unfortunate, but it happened. Like someone said, "many top pro's were using shon cues in the 1990's... but then started passing on them soon after." Well, it wasn't because quality went down. If that was the case, why would't they just play with the slightly older "runde-shons"? The answer is this, someone else started offering endorsements or these guys were tired of shooting with what everyone else had. Joey Gold came to the scene with his gimmick g-10 GLASS PIN! Yeah it has its benefits, but its a gimmick and it was a beautifully thought out gimmick. BTW, from what I understand Joey Gold does less on the cues that "he builds" than he would lead most to believe (at least from what I've heard-maybe someone could chime in that has first hand knowledge). From what I understand he doesn't program his cnc, he's NEVER built a spliced forearm cue to my knowledge (it wasn't part of his genious master plan-and I'm serious about that). So do those things make him a production cue maker or a custom cue maker? What is he? He makes over 100 cues a year, yet his cues demand the highest of prices. His quality is the BEST that money can buy. Ask Deno Andrews about all the cues he saw broken and thrown out during his time with joey. He maintains a top notch quality as well as consistancy. Schon does as well. Their attention to detail may not be as great as Joey's, but whose is? And I'm sure that it isn't because they lack the ability, but the demand is so high, based on their current pricing, that they couldn't keep up with demand if they were to tighten up their tolerances as much as some their top notch high-end CNC using NON-PRODUCTION "CUSTOM CUE" building competition. They have a niche' they fill it well.
HERE'S MY BIGGEST POINT- If you want a top notch, high-end "CUSTOM" cue (and I haven't done this but may...) Call up EVAN and see if he'll build a cue to your specs (hence the custom part) spliced, cnc, or whatever tickles your fancy, and see what results you get when the order is filled. I'm sure that if one were to work with the man and explain your expectations, they can be met. For the right price i'm sure, but methinks they can be met.