Here's something I copied from the website,
http://www.brennanbrand.com.
"
Your website is your home base, your digital storefront, and the cornerstone of your online strategy.
A website overhaul (from a brand perspective) doesn’t have to be a massive endeavor. Some simple,
strategic (non-technical) changes that you can make right now will make a huge difference in the effectiveness
of your site. The solution is getting clear on your ideal client and ultimately your brand.
Non-tech changes you can do right now to improve your website:
1. Understand who your client is and what they want from you. Do you know your client? Do you know why they buy from you?
This is the first step to giving them what they want in a way they can hear it. It doesn’t matter how well you communicate your value
if you and your client are speaking different languages.
2. Get clear on the value you offer. What makes you different or special? Why should your website visitors care? If you don’t
understand who your clients are, what they want from you, or what value you really offer them, then you are just creating noise.
3. Communicate your value in a way your clients can hear it. Are you using client centric language or are you talking about yourself?
Your potential clients don’t care about what you do, they care about how what you do will help them get what they want.
4. Create clear calls to action. Get clear about the purpose of each page on your website. What is the point of this page? Why does
my client care? What do I want my client to do with this information? Don’t expect your website visitors to take the next step, tell them
where you want them to go.
5. Social proof. Do you have a great LinkedIN profile? What about awesome reviews on Yelp? Kicka** case studies? Your website
tells your clients and potential clients that you are credible and have value to add. Make sure you are showing off all your assets."
Anyway, if you check out the website, you can pick up a bunch of free information about the business aspects of social media
and your website that's an important bridge to expanding your business horizons.