SuprCharged out of Norway

JAM

AzB Silver Member
Silver Member
On News page of AzBilliards, there's an interview of Mario He by AzB staff *and* SuprCharged.

I had never heard of SuprCharged, so I moseyed on over to their website and read this:

For the past 16 years we've worked as marketing and branding specialists for the biggest brands in the online gambling industry. Brands that have put their trust in us include Pokerstars, Full Tilt Poker, Betsafe, Unibet, Betfair and Ladbrokes.

We´ve also organized big pool events, brokered sponsorship deals for players, and facilitated deals for billiard federations.

Our reach in the worldwide billiard community guarantees a boost in the recognition of your brand.


While the pool world goes dark due to COVID-19 pandemic, it is interesting to see SuprCharged come forth.

Has anybody heard of them before? https://suprcharged.com/

Here's a YouTube example they posted: https://youtu.be/zcKnZYQ4tlg
 

evergruven

AzB Silver Member
Silver Member
hi JAM, thanks for the link
I usually bypass the main page and come straight here:grin:
so sometimes I miss cool pool stuff
good interview tho!
always like to hear from players
and supr got mario to plug them, in a way
neat-looking biz
I welcome them..put shine on the game!
 

trinacria

in efren we trust
Silver Member
its great to see a modern company take interest in pool. but as far as that video goes. nothing spectacular.
 

Dan_B

AzB Gold Member
Gold Member
Silver Member
hmmm,

...so, what could it possibly be,
this timely principle?
I like it!
 

JAM

AzB Silver Member
Silver Member
Here is a story we ran last month about Supr Charged...

https://www.azbilliards.com/news/stories/14988-pools-spin-doctor/

Great read. I missed it when it published. Thanks for sharing.

With Matchroom leading the way in international pool, I thougth, hey, man, we got a chance to hit the big time.

And then pool gets suckerpunched by COVID-19. Everything is on hold now. How long this will last, nobody knows.

Here is SuprCharged founder Per's final thoughts: This helps professionalize the player, and the sport. If pool is ever going to get back on TV, it has to appear professional.

So basically, my theory to how to make pool great again; get on TV. Only then will the sport attract sponsors outside the industry. We can not expect that the brands inside the industry will put in even more funds than they are already doing. I do however think they are willing to put more funds into it once it gets on TV.

So, what now?

My agency will help the pool brands who wants a great return on investment from their pro team. We will make sure they only work with ambassadors that we are certain will deliver for their sponsors as well as for the sport. Next, we will make sure the brands are portrayed professionally in the public eye. We will be a bridge between players, event organizers, sponsors and media. When the time is right, we’ll package the sport and approach the mainstream media. We're better than Cornhole and Timbersports?!


I wish him luck becuase he's going to need it, but then again, pool is kind of a luck game itself, isn't it? Nobody knows how that balls lay after the break shot. :D
 

Island Drive

Otto/Dads College Roommate/Cleveland Browns
Silver Member
I read that last mth....my money is still on Luke.

Been pitched enough times around this game to know.

Camel Pro Tour/CJ's PCA pro Tour 96/Bonus Ball/Don Mackey/Trudeau.

I heard mention, Luke's only got Snooker 30% figured out.

Luke has found an in with the ''Mosconi Cup'' crowd. He'll figure out how to incorporate the excitement the cup generates and instill that within the game of nine ball. A fast and loose game that Must have it's ebbs and flows in this winner breaks game.

Pro 9 ball pool should be played in sets, like tennis.

Single Elimination best 2 outta 3 or 3 outta 5. In snooker it's a race to 6 isn't it?

You could whittle a 128 field down to 64 in 3 days with 16 tables. Start Mon., be down to final 16 on Fri.
 
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Supr Charged

Supr Charged Agency
Gold Member
Introduction

Hi guys,

Nice to "meet" you.

So, let me briefly try to explain who we are, what we do and our goal for pool.

Who are we, and what do we do?
We are a small team of marketing specialists with a wide experience in poker. We have managed over 150 professional poker players all over the world. As the article on AZB says, we worked with the best players and lots of the biggest poker brands. We handled both management of their pros teams and worldwide marketing in general.

Our goal for pool
1. Professionalize it (even more)
2. Get it back on mainstream media
3. Make prize pools bigger (so more can make a living from the sport)
4. Make sure the brands who are investing in pro teams and events gets a good return on their investments.

We have only been established a few weeks, but we spent months analyzing the industry before taking the plunge.

In regards to the video on our website (which one user commented on), this is just an example of a production that we can facilitate trough one of our partners. We are not a production company, but rather promotors of players, brands and the sport in general. Complementing, for example, Matchroom/CSI, and others' efforts - not competing with them. We feel there is a gap in the industry - and intend to try and fill that.

We mainly post on Facebook, more precise in "Pool is not Dead" and other groups.

Agency Facebook is: https://www.facebook.com/SuprCharged

Even though the agency is getting some attention now, we prefer to let the brands and players get the spotlight. Our job is to make them look good and professional.
 

JAM

AzB Silver Member
Silver Member
Hi guys,

Nice to "meet" you.

So, let me briefly try to explain who we are, what we do and our goal for pool.

Who are we, and what do we do?
We are a small team of marketing specialists with a wide experience in poker. We have managed over 150 professional poker players all over the world. As the article on AZB says, we worked with the best players and lots of the biggest poker brands. We handled both management of their pros teams and worldwide marketing in general.

Our goal for pool
1. Professionalize it (even more)
2. Get it back on mainstream media
3. Make prize pools bigger (so more can make a living from the sport)
4. Make sure the brands who are investing in pro teams and events gets a good return on their investments.

We have only been established a few weeks, but we spent months analyzing the industry before taking the plunge.

In regards to the video on our website (which one user commented on), this is just an example of a production that we can facilitate trough one of our partners. We are not a production company, but rather promotors of players, brands and the sport in general. Complementing, for example, Matchroom/CSI, and others' efforts - not competing with them. We feel there is a gap in the industry - and intend to try and fill that.

We mainly post on Facebook, more precise in "Pool is not Dead" and other groups.

Agency Facebook is: https://www.facebook.com/SuprCharged

Even though the agency is getting some attention now, we prefer to let the brands and players get the spotlight. Our job is to make them look good and professional.

Great to meet you. Thanks for coming on AzB Discussion Forum and introducing yourself.

I wish you had come around years ago. This may be exactly the shot in the arm that pool needs. I have always said that if mainstream people know the players, their personalities, and see the excitement we see that pool would gain in popularity.

I would love for you to highlight a few American pros that could use some of this branding. Please go see Justin Bergman. While all the other American pros get receive cheers and praise, Justin is out there winning and giving it his all, yet I feel as though he goes unnoticed, kind of like an unsung hero.

All the other pros have beautiful photos of them all over the internet, and Justin only has a few.
 

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Supr Charged

Supr Charged Agency
Gold Member
Hi!

Justin is such an unbelievable talent!

Without criticizing anyone, I´ve often seen "bad" ambassadors getting good money. That´s not fair. Maybe Justin deserves more than he got. The talents need to be coached and groomed. They are great players and people, but that does not automatically make them good ambassadors.

Having said that, I don´t see Justin doing a whole lot to "get himself out there", and that´s really important. The players gotta start promoting themselves as soon as they make the decision to "go pro". I talk a little about this on a recent podcast on American Billiard Radio.

They can`t wait until after they get a sponsorship. It´s actually the opposite way around. They get sponsorships because they have a fan base, have a great personality and perform at the tables.

(Btw, check out the latest podcast where Mike speaks to Thorsten Hohmann about his latest iOS app. It´s great!)

Thanks again for noticing us. Now it´s time we get back to working in the background. Helping the players, brands and sport shine in the spotlight.

Hit us up if you think you can help us/the sport in growing. It´s time everyone got together and pushed the sport in the right direction. Also, feel free to follow us on Facebook.
 
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JAM

AzB Silver Member
Silver Member
Hi!

Justin is such an unbelievable talent!

Without criticizing anyone, I´ve often seen "bad" ambassadors getting good money. That´s not fair. Maybe Justin deserves more than he got. The talents need to be coached and groomed. They are great players and people, but that does not automatically make them good ambassadors.

Having said that, I don´t see Justin doing a whole lot to "get himself out there", and that´s really important. The players gotta start promoting themselves as soon as they make the decision to "go pro". I talk a little about this on a recent podcast on American Billiard Radio.

They can`t wait until after they get a sponsorship. It´s actually the opposite way around. They get sponsorships because they have a fan base, have a great personality and perform at the tables.

(Btw, check out the latest podcast where Mike speaks to Thorsten Hohmann about his latest iOS app. It´s great!)

Thanks again for noticing us. Now it´s time we get back to working in the background. Helping the players, brands and sport shine in the spotlight.

Hit us up if you think you can help us/the sport in growing. It´s time everyone got together and pushed the sport in the right direction. Also, feel free to follow us on Facebook.

Thanks for the reply. I have a good thought to share about Bergman and few others in USA, but I'm supposed to be working on a deadline right now. Yet here I am on AzB. :grin:

I notice in a social media context, some of those Super Star European pros don't reply as much to their fan base on, say, Facebook, yet they do communicate with each other, giving virtual high-fives.

Us virtual railbirds, of course, "like" their FB posts and continue to give them notice time and time again, even though they never reply back with even a "like" or a reply of their own.

The European pros seem to communicate well on Facebook with Matchroom and industry entities. It was no surprise to me that Chris Melling was the so-called "fan's choice" for the World Masters and that Karl Boyes was selected to be the assistant coach for the next Mosconi Cup. Favoritism? I guess they're promoting themselves to industry people more so than the fan base. But will this bring more fans in?

More fans means popularity to pool, which is going to bring in more advertisers and money to the sport. :wink:

Players like Sky and Justin always reply and communicate with the fan base and industry members alike. That's what I like about them. Veteran players like Rodney Morris also communicate and appreciate their fan base. :smiling-heart:

Make no mistake about it that I'm an American pool fan through and through, but when Eklent Kaci gave me a Happy Birthday greeting on Facebook with a rose, that really strengthened my choice of him as one of my favorite players. If there was ever a player who could help pool get more popular, it's this guy. Every single female I know agrees that he is very easy on the eyes, and the kid's got game, to boot! :)

More later. Back to work for me.
 

Supr Charged

Supr Charged Agency
Gold Member
Hi, I also talk about engaging with the "fans" in that podcast I linked to earlier.

It´s a MUST-DO.

I think that hits the nail on it´s head; Players has to stay connected to the "fans" and behave as good ambassadors. I understand that talents from huge sports can´t do that, but pool is a rather small sport for the time being - and it does not cost a whole lot to give a like/comment.
 

JAM

AzB Silver Member
Silver Member
Hi, I also talk about engaging with the "fans" in that podcast I linked to earlier.

It´s a MUST-DO.

I think that hits the nail on it´s head; Players has to stay connected to the "fans" and behave as good ambassadors. I understand that talents from huge sports can´t do that, but pool is a rather small sport for the time being - and it does not cost a whole lot to give a like/comment.

Bingo! That is EXACTLY what I think too. :)

Pool is now a fractured sport, a subculture that doesn't generate a lot of interest from mainstream media. Pool pros have not quite yet reached the celebrity status of NFL, famous tennis pros, golfers, soccer players, et cetera. As such, they need to also contribute some time to their fan base.

Go to a pool tournament and watch the fans flock around them, asking for autographs and photo opportunities. In major sports, this would happen rarely, but in pool, our champions are approachable. Well, most of them are.

When the IPT was in full bloom, 2006 era, a guy named Mark Trainer tried a similar appraoch as to what you are doing, giving players an agent and publicity, et cetera. Many players signed legally binding contracts with him. Unfortunately, the IPT ended abruptly, only after a year, and that ended that. Another blow for pool, just like this pandemic is doing now with all the postponement of events.

While pool is on ice right now, with no events scheduled in the immediate future, would this be a time to push pool and its cadre of players more as far as publicity? It's a good thought, I think. Whether it will work or not, though, I don't know. People like me are always going to pay attention, but we need outsiders, like my Uncle Chester and Aunt Dorothy, to like pool. :grin:
 

JAM

AzB Silver Member
Silver Member
And one more thing. Man, I'm really procrastinating my job. This is more fun, though! :grin:

I don't know how long you've been involved in the pool world, but pool players—MEN—are cheap. They don't want to spend money. They ***** and moan about the tournament director making a profit instead of him putting all the money back in the purse and doing his job for free. They don't want to pay squat for a ticket to watch a pro event, and some will even boycot it.

Women, on the other hand, are spenders. They are more apt to buy pool paraphernalia, clothing, accessories, and this is a target audience that I think pool has neglected. Thus, back to my point about Eklent Kaci. New entrants in the pool world—in particular, women—would like to root for him to win and will enjoy following his pool journey wherever he goes.

Pool has always had this conflict of the pool purists versus action players. I understand the need for professionalism, but there needs to be a way to have the pool purist and action player mentality complement each other without being abrasive. This is the secret sauce that will bring pool to a higher level, IMO.
 

Dan_B

AzB Gold Member
Gold Member
Silver Member
well...


sister,
...that's reasonable.

...need to have that thing, that thing that everybody can not do,
all can try, but only the few can do it in a timely style.
The 90% in attendance don't even have a desire to try, but,
they have a favorite.
 
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Supr Charged

Supr Charged Agency
Gold Member
Professionalism is a key area if outsiders are ever to notice the sport.

If you read the article on AzB you can see that I am no stranger to pool, but life made me take a 18 year hiatus.

During that time I worked a lot in the poker industry and pool can really lean a lot from this industry. The money is never going to be the same, but the way they´ve managed to crawl out from underground clubs to mainstream media is a great feat. I was part of making that happen and really want to utilize my experience from doing that to make pool achieve something resembling that.

In regards to men/women spending, if we want to sport to grow - we have to support promoters, TD´s has to make a living, manufacturers has to make a profit etc. It´s just the way it has to be. Otherwise, people will stop trying and it just dies out and the sport stagnates.

We all have to realize that when brands adds money to prize pools it eats out of their profits, and even sometimes they lose money. They view it as an investment. But if the pool community don´t appreciate that and ask for more and more..they will lose interest and stop doing it.

Now is the time to increase the professionalism, make ONE set of rules world wide and and and...so perhaps mainstream media will put our sport back in their agenda. This means sponsors from outside the industry and bigger prize pools and events.
 

Bob Jewett

AZB Osmium Member
Staff member
Gold Member
Silver Member
... Now is the time to increase the professionalism, make ONE set of rules world wide and and and....
Do you mean that we should settle on one game, such as nine ball, or settle on one set of rules, such as the WSR? Or both?
 
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