Valley/Dynamo is like a big snake and has been for many many years...but, cut off it's head...and the body will die. Valley for years made it almost impossible to make any kind of money/profit from trying to sell the tables to the bars directly...as there was only a $300 difference between wholesale and retail. Valley did a great job of controlling the coin-op table industry for so many years by selling most everything they built to the vending industry, and by passing the bar that wanted to buy their own. Brunswick came along and bought Valley/Dynamo for 34.5 million, then a few short years later...sold it to the current ownership...for 2 million, what does that tell you? Then, on top of all that, vending companies that WOULD be in the market to buy NEW Valley's...are in fact replacing some of their older Valley's with Diamond's...because if they won't supply the Diamond to the bar that wants them...another Vending company WILL. So, this creates the MAJOR problem to Valley, the vending company is NOT going to buy any NEW Valley's...as long as they have some, or a few of them somes...in their warehouses. So. along comes Diamond, building and suppling demand as it comes in, while VALLEY is looking to sell their tables to Vending companies that....have Valley's in storage. It don't take a lot of Vending companies to NOT buy Valley tables anymore....but it's the beginning of the dominoes effect meaning....less need for NEW Valley's....means Valley can't stay in business based on what they've ALREADY sold in the past, that requires NEW sales, which are falling off daily.
Second problem for Valley, is that they NEVER built a finance market for the bar that wanted to buy...but needed financing, Valley fed them to the Vending companies, while Diamond...has their no excuse lease/rent to own company...which means...if you want one, you can GET one, no problem!!!
I've already heard that the Valley/Dynamo company is up for sale again, but really...who's going to buy a sick and dying horse...when it's on it's last legs