The U.S. men's and women's natonal soccer teams change their jerseys at least yearly, and pro football has camo jerseys and different colored jerseys all to sell more stuff. Styles change yearly in shoes and fashion, with many looking like stuff I would never wear, but high school kids wear it like crazy. Maybe these will appeal to a younger audience, or maybe they just need a new look to try and sell product. I don't see anything wrong with putting the option out there to try and push sales. We don't have to buy them if we already have a decent set.
I personally don't mind the look, although I like my Brunswick Centennials better. Hopefully this helps keep an industry giant making some money.