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RED BULL as a sponsor for pool.
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JoeyA
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Thumbs up RED BULL as a sponsor for pool. - 12-29-2014, 08:53 AM

This thread is to generate ideas and marketing suggestions for RED BULL only.

Perhaps, after enough good suggestions are made, we can invite the RED BULL marketing professionals to cruise over the thread and consider some of our ideas.

PLEASE, no wise-cracks or "humor". We all love pool. Let's try to pull together on this one. Marketing types don't have a penchant for wise-cracking humor, especially when their job is on the line.

Please make bona fide suggestions as to how you think RED BULL could profit from sponsoring pool or pool tournaments.

I have some ideas but I will wait to hear from the rest of you guys and girls.

Thanks for your valuable input.

JoeyA


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12-29-2014, 08:59 AM

Just in case you want to check out some of RED BULL'S Facebook links you can go to: https://www.facebook.com/redbull

JoeyA

P.S. Don't forget to "Like" their page just in case.


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12-29-2014, 09:10 AM

I have spoken to the marketing reps at Red Bull (not about pool tournaments but other tournaments as an FYI). They only sponsor events that they are the main facilitator of --- meaning, they are in control of the organization and creating the event. They simply don't throw money at a sponsorship. So unless the pool world is ready to give up their 'expertise' in organizing a pool tournament, it isn't going to work. Obviouisly Red Bull would have to be convinced that pool is something they want to get involved in beyond the extreme sports they are with now. And with all the egos in the pool world that think just because they can draw their ball, they can run a tournament I don't see this getting organized to happen. There are few exceptions that I see such as Oscar Dominguez.


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12-29-2014, 09:13 AM

RedBull sponsorship is one thing.
RedBull promoting events is another.

Joey, you have the two confused. My past dealings with RedBull yielded results similar to what happened with Watchez.
  
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12-29-2014, 09:17 AM

Quote:
Originally Posted by watchez View Post
I have spoken to the marketing reps at Red Bull (not about pool tournaments but other tournaments as an FYI). They only sponsor events that they are the main facilitator of --- meaning, they are in control of the organization and creating the event. They simply don't throw money at a sponsorship. So unless the pool world is ready to give up their 'expertise' in organizing a pool tournament, it isn't going to work. Obviouisly Red Bull would have to be convinced that pool is something they want to get involved in beyond the extreme sports they are with now. And with all the egos in the pool world that think just because they can draw their ball, they can run a tournament I don't see this getting organized to happen. There are few exceptions that I see such as Oscar Dominguez.
Great post! Oscar is TOP SHELF, imo.

I was just looking at RED BULL's other website at that represent them and it is incredible. : http://www.redbull.com/us/en/browse-all-athletes

They have more athletes on their website than I have the ability to "See More" and I am pretty tenacious. I wonder if any professional pool players have attempted to obtain any sponsorship from RED BULL?

Seriously, check out how many athletes you see on their webpage.

JoeyA


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12-29-2014, 09:19 AM

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Originally Posted by DAVE_M View Post
RedBull sponsorship is one thing.
RedBull promoting events is another.

Joey, you have the two confused. My past dealings with RedBull yielded results similar to what happened with Watchez.

So what are your suggestions?


JoeyA


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12-29-2014, 09:25 AM

Quote:
Originally Posted by JoeyA View Post

So what are your suggestions?


JoeyA
To find another company that is willing to promote pool.

RedBull is not the answer.
  
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12-29-2014, 09:26 AM

Quote:
Originally Posted by watchez View Post
I have spoken to the marketing reps at Red Bull (not about pool tournaments but other tournaments as an FYI). They only sponsor events that they are the main facilitator of --- meaning, they are in control of the organization and creating the event.
I do not believe that to be entirely true. Red Bull sponsors Formula One and a F1 team and they do not control either. But that is on the highest level of sponsorship.


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12-29-2014, 09:29 AM

Oscar's Mezz tour out west, and Tony Robles' Predator tour in the northeast could be a start. Any other major regional tours that could be incorporated ie midwest and southeast under a single promoter?
  
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12-29-2014, 09:30 AM

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Originally Posted by Worminator View Post
I do not believe that to be entirely true. Red Bull sponsors Formula One and a F1 team and they do not control either. But that is on the highest level of sponsorship.
http://energydrink-us.redbull.com/co...ch=sponsorship

send a request here and let me know what response you receive


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12-29-2014, 09:32 AM

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I do not believe that to be entirely true. Red Bull sponsors Formula One and a F1 team and they do not control either. But that is on the highest level of sponsorship.
While they don't control the board and acting members of Formula 1, they do own a Forumla 1 team (as you stated) and as you may know, Formula 1 cars ain't exactly cheap... Know what I'm sayin'?

http://www.infiniti-redbullracing.com/en_US

In Formula 1, Red Bull owns the car and controls the team, including who they want driving.
In pool, Red Bull would only be able to sponsor a player, not own a player.
  
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12-29-2014, 09:44 AM

Red Bell and other top level sponsors want eyes on their event/athletes and thus their brand. The problem as I see it is pool does not currently attract a wide audience and most of those are also participants. The thing we would need to do is to attract viewers/fans and once we have a following the companies will be their to financially support events and athletes.

What can we do as a sport to attract fans. Whether it is to have them come watch an event in person or via streaming or hopefully in the future live on a TV channel. Perhaps it will be via a reality show but to get people to know about pool and to watch it and to follow events or players. I for one think all events should get announcements in their local newspaper and what's happening in town outlets as a start. People in town near large pool events do not know the events are happening spread the word locally would be a start.

If you build it (A fan following) the sponsors will come. Whether it is football or music or extreme sports or pool the money will show up. The thing is we need the interest of a large population of fans who want to see pool and that is really not being seen currently in any event. I doubt the DCC will sell more than 2K non player daily passes all week. I asked last year and they said they sell 100-200 daily. That is one of pools bigger events in the US.

The interest to the sponsor is to use a sport to draw the attention of their current or future customers. The funding of an event or athlete has to return views of the player/events that can be accounted into future purchasing. Also keeping their brand active in the minds of viewers/fans.

In closing, I will say this I have never had a Red Bull in my life. I will definitely buy a case the day they sponsor a pool tourney or player. So Red Bull you have a customer waiting. Until that time the leaders in our industry need to attract some viewer interest somehow then the money will come.


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12-29-2014, 09:51 AM

Quote:
Originally Posted by JoeyA View Post
Great post! Oscar is TOP SHELF, imo.

I was just looking at RED BULL's other website at that represent them and it is incredible. : http://www.redbull.com/us/en/browse-all-athletes

They have more athletes on their website than I have the ability to "See More" and I am pretty tenacious. I wonder if any professional pool players have attempted to obtain any sponsorship from RED BULL?

Seriously, check out how many athletes you see on their webpage.

JoeyA
And you don't see any common theme in their sponsored athletes? None at all? Really?

I don't think sponsoring a pool players is exactly in their business model. If you can't figure out why, you probably play really good.
  
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12-29-2014, 10:28 AM

Quote:
Originally Posted by JoeyA View Post

So what are your suggestions?


JoeyA
Joey, I think what Dave and Watchez are saying is...Red Bull would be more apt to sponsor a top player (SVB, Alex etc.) rather than a tournament. This would be a relatively small investment, for them to get all the exposure they need (or want) in the pool world...As usual, the lack of an organization to negotiate 'anything' further with, is still our major negative. It would be great, if that were to improve someday. It would open the door for many potential sponsors. Pool player's have to someday realize, no one is going to do it for them. Pool is enjoyed by millions, world wide, but until a marketing genius (like Ahearn) comes along, we will always take a back seat to games with a smaller following, like snooker, and bowling.

The player's MUST come together and do it for themselves, just like the PBA and Poker did....Hopefully, the damage pro-player's have done to their 'Casino' affiliation, can be somehow mended...Pool, is just like Jai-Alai, in that the player's are human, and they can (and do) talk to each other ! And, unlike the luck involved in cards or Horse/Dog racing, we must somehow get rid of the stigma of 'fixing' games, for major sponsorship to ever become a reality !...Bowlers and Card player's did it, why can't we ?


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12-29-2014, 10:52 AM

MHO: Joey- Red Bull execs must visit turning stone, Valley Forge, and perhaps some large amateur tournaments to see the opportunities available to them. Marketing people need these experiences not to judge but rather evaluate target audiences. Their involvement may great (sponsorship wise) but how they feel exactly what the fit is may surprise you, They just want to sell more product....

Now cooperation w/ these people even if subtle changes were made in different formats or whatever people have to keep in mind that Red Bull could be an on ramp for broadcasting.
  
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