I've thought about this a bit, and maybe it isn't the worst thing. 10k is not a whole lot of money these days, and selling the rights to some God-awful, soulless corporation so they can hawk their silly wares may not appeal to him. Maybe he just wants to show the video to some folks that will appreciate it. He may not make a lot more, maybe even less, but the experience may be more rewarding to him. Or maybe he's thinking he can make more this way (which I think is silly).
Personally I think this whole thing has been badly handled, when looked at from the point of view of what's "good for the sport". We can't expect people who play in a sport where even crumbs are rare to come by, to share everything with us for free. So pool will be forever stuck where it's at. People desperately grabbing for every small payday, sometimes even using illegal means, while simultaneously sabotaging promotion of the sport. It's the whole "crabs in a bucket" mentality that's reduced pool to it's current sad state, and it won't change until this mentality changes. I don't think this move is really great, but I can understand it, especially in a context of pools history.
