Let's say he commissioned JP to make these cues and JP turns around and outsource them without him knowing. That could be a possibility.
Also, he commissions JP to make the cue but JP has employees to make it for him or had another company make it for him.
When I order a Jacoby cue....I don't expect it to be made from Dave since he has employees.
A lot of people think the guy actually makes it but the guy is the brand. With any brand there are employees and outsourcing.
The cues Dean sold never had the Schmelke branding.
I disagree with everything you said.
If I were to purchase a Jacoby, I would expect to receive Jacoby quality, and that is exactly what I would get (a very high quality cue, just like any other Jacoby that comes out of their shop).
That above statement goes for any other reputable cue maker. Yeah, they have employees who help them make the cues, but the cue maker oversees the production, and makes sure each of those cues are of his highest cue quality standards, before that cue leaves their shop.
So, you really should not make that comparison, because Jack Potter did not oversee the production of the Jackpot cues that were built by Schmelke.
It was just a bunch of marketing hype nonsense, to sell the cues.
The buyers expected to receive a Libra quality cue, and what they got was a Schmelke quality cue.
I do not know, but I imagine there is a very big quality difference in those 2 cue makers, because Schmelke is probably the cheapest production cue maker in the US, and I have seen pics of Libra cues, and they look very high quality.