To suggest that the matter of EPBF keeping the players loyal is the whole picture here is misleading. For EPBF to be successful in soliciting venues and sponsors for its future tournaments, they must be able to promise, in principle, the participation of its membership. That's the product they are selling when they approach a would-be sponsor.
Most European players are, consequently, loyal to EPBF, because it is the players who benefit the most when EPBF efforts to create new events and maintain a sustainable pro tour are facilitated. This loyalty is a key ingredient in the recipe for having a pro pool tour in the first place.
The Chinese 8-ball guys have a tough nut to crack in Europe, but they might succeed if they are careful not to step on the toes of EPBF. In short, I am totally on board with the stance EPBF is taking here. I suspect there's room in Europe for both EPBF and Chinese 8-ball, but the Asians must likely proceed with propriety if they are to be successful.