I'm probably in no position to mediate the situation or tell who to do what but I'd like to share my opinion as someone who likes all things beautiful and appreciate fine photography despite my lack of skills in that area.
I love the pictures that Mash has taken and I also agree that it might look artificial to some. Before I contradict myself further I'd explain why Mash's pictures are beautiful.
On top of the difficultly (for me) to capture pictures of this calibre his pictures really capture details of the cues.
Its easy to take pictures with reflection or to show off the glossiness of the cue but its dam tough to take them without. And personally when the cue doesn't reflect light you get to see all the details of the cue (which is demanding of the cue's craftsmanship).
Taking detailed Macro shots of inlays, veneer work and stuff that requires extreme close ups are really difficult and Mash's pictures shows them very well.
Many a time I want to photograph details of a cue's veneer mitre and how tight inlays are without any epoxy and I fail miserably.
I also understand where John and Bran is coming from cos I love the picture that Bran posted of the Gina cue. It's so flashy bling bling and it makes it look premium!
There hasn't been a professional photographer (that I know of for cues) that has been able to juggle between these 2 factors. Great Details of Cue and Flashy Glossy overall look. Reason being there aren't many products out there like Cues where it requires attention like that.
I would love to be able to combine(gotta take some lessons) the photos that Mash has taken with the ones that Bran has posted of the Gina. Different elements and perspective for different shots.
When I wanna show details i don't want no reflection/gloss so that I can capture them details 100%. When it comes to some overall artistic composition or angles, certain amount of controlled reflection is great for creating that bling bling factor who actually creates a stronger appeal for the cue.
Taking pictures of new cars is a great example of controlling the reflection without eliminating it entirely. However the closest product that I'm familiar with and feel is in line with cue photography would probably be taking pictures of watches.
You wanna show how bling the watch is and with polished stainless steel/Gold/Platinum case they often reflect light easily. However when that's in excess you won't be able to see the details and angles of the watch case especially watches that are angular. Then there's the difficulty of showing how shiny the sapphire crystal face is and juggle between showing details of the watch face and all its intricate details.
I might have digressed and confused some as to what I do like but it's tough to put a finger to it. I like Mash's work and technique a lot and I too like Bran's pictures of that Gina.
Let's just all agree to disagree and perhaps let this thread be one that provides option to everyone on AZ who wants to try different techniques and obtaining pictures that they favor?
Peace Guys