There are many problems facing pool today. The biggest is that the general public simply doesn't care about the game. Ask a casual ESPN viewer what they know about pool and you'll hear about "that hot Chinese chick" (Jeanette Lee isn't Chinese) or "wasn't Minnesota Fats the greatest player of all time?" (No, Fats never even played for a world championship). Even though stats show millions of people are casual players, and the APA boasts memberships in the 6 figure range, pool simply doesn't have a following like the major sports. The root of the problem is multi-faceted: pool has a "dirty" image (thank mainstream movies for a lot of that continued misconception), and corporate sponsors outside of industry leaders don't want anything to do with pool. Until something is done about these things, pool will always toil in obscurity, and pros will always struggle to make a living.
Solving this problem is a "chicken or the egg" type dilemma. Pool needs TV to generate interest and higher payouts, while TV needs pool to increase its popularity before it will be willing to show more pool. Which comes first? In Asia, San Miguel (a beer company, among other things) has stepped up to sponsor a tour. American pool needs a non-billiards industry sponsor to do the same. Camel did a good job while they sponsored their tour, but, just as snooker is finding out, tobacco sponsorship is a bad idea. It can't be shown on TV here, which was a huge factor in why the CPBT failed. Wouldn't it be nice to have Nabisco or Budweiser sponsor a tour, like San Miguel has done? Unfortunately, until pool can get its politics in order, nobody wants to crawl out on that limb. Pool cannot demonstrate a viable product to potential sponsors right now, not until a governing body is in place to represent the sport. I don't know if that will ever happen, given the resistance the UPA is facing now, and other organizations like it have faced in the past.
To me, I think there's a misconception about what needs to be sold to potential sponsors. Most people think it's pool itself. Not true. Look at the WPBA. Do you think non-players watch those ESPN matches because it's pool? I don't. I think people watch in the hopes of seeing good-looking women play. That tells me it ain't the game which needs representation to the sponsors, it's the players. I've said this before, but golf has made huge strides for one reason: Tiger Woods. Pool needs the same thing, a character to raise the level of awareness of the game, while at the same time promoting excellence and integrity. So I think it's the players which should be used to sell to sponsors, not the game itself. Everybody knows what pool is, but has everybody been treated to a match like Alex and Keith at this year's US Open? Has everybody seen Earl melt down? It's the players making those matches entertaining to watch; the pool is actually secondary. The best way to increase the popularity of pool is to increase the popularity of the players. Tiger Woods's popularity shot through the roof, and as a result, the popularity of golf has risen. Who among the current crop of pool pros is capable of producing just 1/4 of what Tiger has done for golf?
Once these problems can be resolved, we may finally see some good things happen in pool. On the UK snooker circuit, players don't pay their own way to tournaments. They get an entry, hotel, travel, etc. Major leaguers aren't paying their own hotel bills, the team gets it. Tennis players aren't paying entry fees, you have to be qualified to enter a tournament. Pool needs an organization with the power and money to do these things, too, while at the same time protecting the interest of players. A separate organization can protect the interest of promoters (see NFLPA, MLBPA, and owner's associations). Most other sports have some type of pension plan, and insurance plans for their players. Pool needs that organization.
I think there should be a 3 step plan to increasing pool's popularity:
1) Create an organization which will be the governing body of pool (this is necessary for Olympic consideration also)
2) Gain corporate sponsorship by selling the players, not the game
3) Use that corporate sponsorship as leverage to get more TV time and exposure
Just my two cents on the topic.
-djb