Stan did it his way and he has admitted he would be lucky to recoup his money. But he is overly happy with the results and the feedback that he is getting from people that have bought it.
That's all that matters.
I tried to explain to Stan 3 or 4 years ago that he could have had just as nice of a book by self-publishing it. But he was adamant on paying someone else to do it. The end result would've been the same, a quality hardcover book, only he wouldn't have had to recoup any costs, other than editing services. It is what it is. And it's really nobody's business but Stan's.