Sometimes they use different woods also. I used to have a ltd cue that looked just like one of the regular series cue. I found out later that they used cocobolo wood in the points where the regular line they used ebony.
Quite a few LTD cues, not just by Schon, had design changes over time, and some were a tester of sorts to see if they wanted to put the design in a larger production. Schon especially made many models with a few changes such as inlay or wood colors.
not what i asked. i was asking WHO was 'they', Schon themselves or some dealer. Schon has made varieties of cues for various dealers for years. Subtle differences in woods, stains, ringwork etc. but still the same basic model.