A few years ago I had a friend who lived in Syracuse. Every summer I and another friend of mine, who lives in New Hampshire, would visit him for two or three days. Two people who have less to do with pool you could hardly imagine, the one being an Episcopal priest and the other a teacher of French and Spanish at a posh boarding school in NH. I talked them into taking a couple of hours to go over to Turning Stone and letting me watch some pool. To my surprise, they were both delighted and surprised by the quality of the event. If you want to give someone who is a non-pool person a positive image of pool, take him to the TS.
I'm a Midwesterner, and I think of Mike Zuglan's tournament as the East Coast equivalent of the DCC, but with much more comfortable seating.