Opinions Vary
Hit is subjective. Good or bad hit only tells you about the owner...not about the cue. Hit is often determined by the cue builder. Thus a maker can offer a stiff hit or a soft one depending on the materials he chooses.
IMO, saying something has a "great hit" offers little if any useful information. Saying a cue has a quiet hit, or a stiff one does tell me something though. Also, some cuemakers, again in my opinion, tend to have such a consistent hit that one could use their name to describe how a cue feels. If you are familiar with various cuemaker's product, you can infer how a cue will hit by comparing it to another that is known to both players.
I hope this thread doesn't go the way of "XYZ cue has the worst hit". To me those threads are a waste of time.