As in the Valley of the Sun (Phoenix) we have THREE Pool Newspaper that are distributed for FREE to select Rooms, I wonder how a owner decide if faced with that problem, what paper of other media do you advertise in, or how do you promote your room?
As in the Valley of the Sun (Phoenix) we have THREE Pool Newspaper that are distributed for FREE to select Rooms, I wonder how a owner decide if faced with that problem, what paper of other media do you advertise in, or how do you promote your room?
When the free papers are delivered to your room make sure you stack them in the same area. Make sure that there is the exact same number of papers avail. to your patrons. Whichever stack has the lessor number at the end or the week is the most popular paper in your room.
Next call some of the other rooms in your area and ask them which one is the most popular and if their answer doesn't match your count find out why. Most likely one of the three will be more popular than the other two. This is the one you advertise in. :grin:
Advertising and promoting/marketing are two different things. What is it you want to acheive?