You're comparing one (1) televised match! Pool/Billiards is only 40% there, compared the rest of the other televised games. Hell, even the UFC (who doesn't like to see one guy get bashed in the mouth from time to time) has a higher following than pool/billiards.
That's not the point though. Billiards/pool is a game of class, as long as the pool community helps keep it that way. I classify the game of billiards in the same boat as classical music. It'll aways be there, and only those willing to better themselves will try it. You can learn the basics in a few minutes, but takes a lifetime to master (except for those select few who are just a genius, unfortunatly some of them are total assholes).
To some folks, watching pool is like watching a symphony. They don't know how to appreciate it, until they try it, then they're hooked. Just like anything else.
Just takes time, and education. You'll see. Ten years from now (or less) Billiards/Pool (if managed/promoted properly) will be the next couch potato spectator sport.