Dealer margins

Philthepockets

AzB Silver Member
Silver Member
Does anyone know what the dealer margins are for the likes of Predator or Tiger products, or maybe a better question is what kind of margin should a dealer expect on the resale of cues or shafts.

thanks.
 
Does anyone know what the dealer margins are for the likes of Predator or Tiger products, or maybe a better question is what kind of margin should a dealer expect on the resale of cues or shafts.

thanks.

Don't you think that is between you and the supplier, give them a call. To answer your question generically, 40% to 50% is common from most wholesalers providing you are a legitimate licensed retailer and usually based of your order volumes.
 
Don't you think that is between you and the supplier, give them a call. To answer your question generically, 40% to 50% is common from most wholesalers providing you are a legitimate licensed retailer and usually based of your order volumes.

close, but predator is even worse than that. I wont disclose #'s but unless you buy $10,-50,000 a year with them it's hard to make any money. But predator does put alot of money back into the game, so I find it hard to thumb my nose at them anymore. Great company for the game.

1 other thing to the original poster, this info is between us dealers and distributers and the factory, I love when some one comes up to me at a tournament that I paid $500-3000 just for booth rental not including room and travel and tells me exactly what I paid for something (in front of other customers no less) and tells me the price I have on it is a rip off, expecialy at tournaments where theres 10 other venders and we all have the same prices on everything and really only making about 20-30% above what we paid. So a cue retails for $300, internet price is $225, Tounament special is $225-$200, and there still saying we're too high.

Point is, if your just trying to find out what our mark up is so you can talk someone down on the price, go take a flying leap.

BUT if your interested in becoming a dealer, then simply contact the company, depending on the volume you want to do: Small time 1sy, 2sy then they might send you to a distributor or they may hook you up, or if your big enough you will become a distributor.


If wanting to become a dealer I hope this helps, if it's the other well I already said take a flying leap.

Good luck
 
I knew going in this would illicit some good responses :) I was just trying to get some idea what the likes of Predator or Mcdermott etc offer for dealers as I have had some dealer inquiries for a new product and was trying to figure the equation to be competitive. I know on some non pool products we rep the margins can be as low as 10% and anything up to 45%.

Rfisher I would never use this info in anger :grin: I was just looking at the choice of direct or dealer sales to make a decision as the cost of production is a large component and the margins for me are already tight.
Thanks for the input though I appreciate it.
 
I knew going in this would illicit some good responses :) I was just trying to get some idea what the likes of Predator or Mcdermott etc offer for dealers as I have had some dealer inquiries for a new product and was trying to figure the equation to be competitive. I know on some non pool products we rep the margins can be as low as 10% and anything up to 45%.

Rfisher I would never use this info in anger :grin: I was just looking at the choice of direct or dealer sales to make a decision as the cost of production is a large component and the margins for me are already tight.
Thanks for the input though I appreciate it.

If I understand what you are saying, wholesaling is more the way to go. You more then make up the difference in price through the volume the dealers will order. Actually, you would not have to discontinue direct sales as long as you didn't undercut the price of your dealers. You also need to help promote your dealers when contacted. Direct the buyer to a dealer near them or set up a website showing your dealers. Remember, your dealer sells a lot of things and is not going to do anything extra to draw attention to your product, that is your responsibility. Also depending on what you are selling, your should have a sliding scale for discounts that adds up. In other words, give small dealers credit for accumulated orders moving them to a better pricing level over time. A lot of pool suppliers, cue makers, repairmen are on a shoe string. Loyalty deserves recognition. The idea is for everyone to win. This includes the customer who gets a quality product at a fair price.
 
Can't say much for the pelicans selling chinese crap or gimmick junk shafts . The standard for custom cues and shafts is 30 - 35% depending on the initial volume you purchase ...:boring2::eek:
 
Thanks Eric, I am crunching the numbers and I just can't see how to make it attractive to dealers, no wonder some companies move production to china. No one would pay the eventual retail price if we all take a reasonable slice.
 
Thanks Eric, I am crunching the numbers and I just can't see how to make it attractive to dealers, no wonder some companies move production to china. No one would pay the eventual retail price if we all take a reasonable slice.

You would be amazed how many reasonable slices get paid before you buy that new part for your car......

Although most of those parts are made elsewhere.......
 
Thanks Eric, I am crunching the numbers and I just can't see how to make it attractive to dealers, no wonder some companies move production to china. No one would pay the eventual retail price if we all take a reasonable slice.

If I can ask, what is the product?
 
If I understand what you are saying, wholesaling is more the way to go. You more then make up the difference in price through the volume the dealers will order. Actually, you would not have to discontinue direct sales as long as you didn't undercut the price of your dealers. You also need to help promote your dealers when contacted. Direct the buyer to a dealer near them or set up a website showing your dealers. Remember, your dealer sells a lot of things and is not going to do anything extra to draw attention to your product, that is your responsibility. Also depending on what you are selling, your should have a sliding scale for discounts that adds up. In other words, give small dealers credit for accumulated orders moving them to a better pricing level over time. A lot of pool suppliers, cue makers, repairmen are on a shoe string. Loyalty deserves recognition. The idea is for everyone to win. This includes the customer who gets a quality product at a fair price.

couldn't have said it better my self, rep for you
 
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