PPV dollars vs. ad revenue.

[jokrswylde]

I'll preface this by saying I readily admit I know nothing about the PPV business...

Seems to me that the PPV model must be somewhat successful in order for the streamers to be able to continue to provide streaming services, and kudos to all the streamers for the time and effort. However, I am just curious if the PPV model is the best for bringing in new business? I see have seen some slick commercials from the major sponsors on streams, but who else gets to see these products?

I imagine the same (what, 100, 1000?) hardcore pool enthusiasts end up buying the PPV's year in and year out. I know the chances of me getting my pool playing buddies to buy a PPV are virtually nil (I have tried), but I got several to tune in to the MC when ESPN 3 did it a couple of years ago.

I guess I am just curious what it will take for streamers to be able to abandon the PPV model and potentially open up these great tourneys to those who may tune in, but won't go so far as to pay for it, like the typical league player.

 

[BryanB]

It will take someone will to pay them for their time to do the stream. Almost all of the streamers of the big events have to take time off work, pay for their travel, pay for hotels and food while on the road yet everyone expects them to provide a free stream.

Back in the older days, before the internet, the only way you could see an event was to either go to it or maybe someone recorded it and they would sell it on VHS

 

[jokrswylde]

It will take someone will to pay them for their time to do the stream. Almost all of the streamers of the big events have to take time off work, pay for their travel, pay for hotels and food while on the road yet everyone expects them to provide a free stream.

Back in the older days, before the internet, the only way you could see an event was to either go to it or maybe someone recorded it and they would sell it on VHS

I don't think anybody expects them to provide a free stream, or at least I certainly don't. I hope that isn't how you interpreted the thread. I was just curious as to how much ad revenue a stream would have to generate in order to make it profitable for them, and if there were other industries outside of pool that buy ads, such as clothing or shoes.

 

[jasonlaus]

I don't think anybody expects them to provide a free stream, or at least I certainly don't. I hope that isn't how you interpreted the thread. I was just curious as to how much ad revenue a stream would have to generate in order to make it profitable for them, and if there were other industries outside of pool that buy ads, such as clothing or shoes.

If they won't buy a PPV, what are the chances they would buy enough of any product for it to be profitable for the company?

Terrible way to spend advertising dollars and zero chance it makes them money.
Zero chance

 

[MattPoland]

I think a Spotify model would work well in pool. I’m not likely to buy PPV for a single event. I’m very likely to pay a single monthly streaming fee (~$20/mo.). I’m not likely to pay 7 different monthly fees. But if I could sign up for a single platform that aggregated all my access and divvied up my fee to the streamers proportional to my watching habits, I’m in. Also I expect all streams to be available indefinitely afterwards.


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