It's true that AB InBev is bigger than Fujifilm with larger annual revenue and market size.Why would Fujifilm be bigger? You talking pool in general or just the women's game? Bud/Inbev has three times the revenue and almost 5times the ad budget. Call me stupid but a beer-pool connection makes WAY more sense than a film/imaging company does.
But alcohol have been part of billiards in sponsorship from time to time (maybe more in Snooker). getting a sponsor from another field is big.
Even if the Fujifilm sponsorship was just a local Italian rep (like the Budweiser is in Arizona) it is still a big thing in my opinion. If Fujifilm got what it needed from that event, then it's great news and a door opener for more outside sponsorships.
Can't relay on Billiard's industry companies alone, it too small to get the big money that everybody wants to see.
If eyes were to the Snooker world to see how it should be done, nowadays we should look to Chinese pool, because they are definitively doing something right...