My recommendations:
1) The usual hardcore. Just like politics, you gotta get your base first.
2) Casual players. Just because there's an efficient congregating point: the pool hall or bar.
3) Golfers. Can be expensive to reach but I think they're our best prospects.
4) Retired guys. Perfect prospects for the game.
5) The media. Would have been higher on the list but getting them to go to Tunica MS is a problem. Maybe someone can write a freelance piece and shop it to sports media.
Will there be any free streams? It's hard to get 2, 3 and 4 above to pay for something they're not even sure they want to see.
There will be 2 complete free streams going with Professional commentary on both.
Ray