Professional Pool is not vibrant and lucrative because the people involved with it have never been able to portray it for what it actually is....it's like our own personal lives, if we go through life trying to be something we're not we are doomed to live a shallow, unfulfilled, unrewarding, and unprofitable existence....this is what the "managers" of pool have done, in effect.....it's not about pool's image being "positive or negative", these are just individual judgments....."as you judge, so too will you be judged"....this is more than what is said, and it applies directly to how pool's "life" has been mismanaged and those that play and love it have suffered as well. imho ...May I add that anyone that has been involved in professional pool has not done any of these things intentionally, on the contrary they always tried to portray professional pool as a clean, wholesome, fun game....which is one perspective, but how far would NASCAR, MMA, or Football advanced using these descriptions and strategies? 'The Game is the Teacher'