Does anyone know what the dealer margins are for the likes of Predator or Tiger products, or maybe a better question is what kind of margin should a dealer expect on the resale of cues or shafts.
thanks.
thanks.
Does anyone know what the dealer margins are for the likes of Predator or Tiger products, or maybe a better question is what kind of margin should a dealer expect on the resale of cues or shafts.
thanks.
Don't you think that is between you and the supplier, give them a call. To answer your question generically, 40% to 50% is common from most wholesalers providing you are a legitimate licensed retailer and usually based of your order volumes.
I knew going in this would illicit some good responsesI was just trying to get some idea what the likes of Predator or Mcdermott etc offer for dealers as I have had some dealer inquiries for a new product and was trying to figure the equation to be competitive. I know on some non pool products we rep the margins can be as low as 10% and anything up to 45%.
Rfisher I would never use this info in anger :grin: I was just looking at the choice of direct or dealer sales to make a decision as the cost of production is a large component and the margins for me are already tight.
Thanks for the input though I appreciate it.
Thanks Eric, I am crunching the numbers and I just can't see how to make it attractive to dealers, no wonder some companies move production to china. No one would pay the eventual retail price if we all take a reasonable slice.
Thanks Eric, I am crunching the numbers and I just can't see how to make it attractive to dealers, no wonder some companies move production to china. No one would pay the eventual retail price if we all take a reasonable slice.
If I understand what you are saying, wholesaling is more the way to go. You more then make up the difference in price through the volume the dealers will order. Actually, you would not have to discontinue direct sales as long as you didn't undercut the price of your dealers. You also need to help promote your dealers when contacted. Direct the buyer to a dealer near them or set up a website showing your dealers. Remember, your dealer sells a lot of things and is not going to do anything extra to draw attention to your product, that is your responsibility. Also depending on what you are selling, your should have a sliding scale for discounts that adds up. In other words, give small dealers credit for accumulated orders moving them to a better pricing level over time. A lot of pool suppliers, cue makers, repairmen are on a shoe string. Loyalty deserves recognition. The idea is for everyone to win. This includes the customer who gets a quality product at a fair price.