Does anyone know what "Bonus Ball" is?

[Rethunk]

There's a press release entitled "A New Billiards Game to be Introduced at the U.S. Open," the game being something called "Bonus Ball."
http://mxmbilliards.com/2009/10/a-new-billiards-game-to-be-introduced-at-the-us-open/


At the end of the press release is this tease: "After November 1, visit www.playbonusball.com to learn more."
http://www.playbonusball.com/

Does anyone know what "Bonus Ball" is?