I usually never get involved in these sort of posts, but I have to weigh in on this . I was one of the very early dealers for It's George cues and Bill never built a cue labled It's George. Bill Schick helped Mike Roberts and crew set up shop, buy supplies and gave guidance to Wayne et all. Mike Wheeler came into the picture in the very early stages and is responsible for the playablilty and enduring construction quality of these great cues. I'm still amazed at how well these cues hold up and how well they play. For years people have used Bill's name to pump up the desireability of these cues and he just grins when asked about it. I don't intend to knock the cue or anyone envolved, just think people should let the cues stand on they're own merit.