BillPorter said:
Tell me about it, I was the seller! Big mistake having an auction end mid-day on a weekday.
Ah, Bill! I knew that from RSB, but didn't know if you wished to be named as the victim.
But I don't think the time of day had as much to do with the ending price as you do. Here is the distilled wisdom of professors (many taxpayer-supported, I presume) from the London Business School; Northwestern U; Stanford; U of Arizona; U of Pennsylvania; UC Berkeley; the Hong Kong University of Science and Technology; Bentley College; UC Santa Cruz; and Ryerson University.
Lengthier explanation of each tip in TFA:
http://tinyurl.com/jocpb
1. Set the starting price low except for items you expect little interest in. (Memo to copy editor: should be, "items for which you expect little interest")
2. Use reserve prices with caution, especially for low-priced items.
3. Use photos in your listings.
4. Don't flood the market.
5. Spell-check. (Memo to copy editor: should be, "check spelling.")
6. Hype it up.
7. Hold longer auctions.
8. Don't end auctions during "eBay happy hour." (5 p.m. to 8:59 p.m., presumably PDT)
9. Charge for shipping-but not too much.
10. Avoid negative feedback.
Geniuses, aren't they?
