First of all, I don't think Southwest will even make a non-point cue. I believe 6pt cues are standard. I don't believe I've ever seen a Southwest without points--certainly not since Jerry passed away.
Secondly, I visited with Laurie and Mike of Southwest in January, and if there is any "stepping up" it is that the staff of 3 is taking shorter coffee breaks. Whatever you heard about stepping up is pure bullshit.
The fact is, these people take extraordinary care in making cues. Mike worked with Kersenbrock before Jerry Franklin and when to work for Jerry when he started Southwest. Mike has been at Southwest since day one and he knows what he's doing. Laurie is totally on top of everything the business does, from the purchasing and storing of wood, to every aspect of the construction. She and Mike make a great team dedicated to excellence.
I think what cue will have greater resale value is pretty obvious. Figure out how many people know of and played with each and you'll get a pretty good idea of which is the more desirable.
As for which will make you a better player ... you aren't serious, are you? A Cuetec will make you a better player if you spend 10 hours a day using it.