Here's my LONG $0.02
We speculated this to death. The IPT cannot survive on ticket sales, nor on qualifier fees. While these help - they aren't even significant from a strategic point of view. The IPT's success rests with long term TV deals. End of story. That doesn't happen...then they'd better hope the Internet video streaming does well, but I'm afraid that will only make money from die-hard pool fans and no one else. So, no TV - no IPT. Sponsors are nice, they're all signing on - but sponsors will not stick around unless they see results. The IPT won't be successful overnight, nor will they get dumped by sponsors overnight.
The reason the IPT isn't getting decent attendence is because the locations and venues so far are NOT pool-fan friendly. Heh, there's only been 1 real tournament so far. So that's a little premature. Anyhow, most pool fans are not going to travel to these cities, pay lodging etc..to watch pool. Especially when these places are expensive. KT has chosen pricy places. You'd have to have a tour stop in NYC, Chicago or somewhere in FL where pool fans will be willing to make a little drive to see it. And KT would have to settle for a less classy place in order to set up a much larger tournament floor that can seat more fans per table.
The director dude at the NAO wouldn't let me sit on the far side bleachers on the TV table matches because they wanted to pack everyone into the bleachers within the camera's view for Eurosport. The people in Europe saw a packed house. Just like people here will when it is on OLN/Versus. If they let us sit where we wanted..it would be 1/3 full at best.
The IPT is a show. Right now, in it's early stage, it is all about the appearance of success until it becomes successful. People don't jump onboard a loser. They will follow a winner. So you have to make people believe you're a winner until you can really be one. KT is trying hard to create an illusion of profitability to sponsors and others. You'd be surprised. Sponsors will try anything sometimes. They're thinking this could be the next Poker and they want to get in first before it possibly explodes into popularity. They'll be the final judge of the IPT's success.
KT and crew need to create something people will actually watch. If they can't get viewers, they can't get TV time. No TV time, no sponsors. No sponsors, no money. No money - no IPT. No IPT, less quality pool for fans, and players will go from getting massages and bottle water, to slugging it out in a smoke-filled pool room for 2 days to win $350.
So the trick is - creating something people will actually watch. How do you do that? Grassroots support while building up the image of it. Humans are bizarre. They'll like anything that everyone accepts as popular. Doesn't matter what it is. You could probably make people like turd juggling if people knew it was an established sport with a history, fans and TV.
That's what KT is counting on. His strategy of turning pool into something people will want to watch is by throwing money at it. People like things with money. If the show "Deal or No Deal" were a contest for $5,000...would anyone watch it? Nope. Humanities interest in big money looming seals the deal. Like Poker, a little bit of suspense, some theatrics and a LOT of money = fans.
KT is supplying the money. But will pool players wake up and get the picture and become interesting? I doubt it. Best character is Keith McCready by far. He's great to watch, yet he's not an asshole like some other players. Suspense? That comes down to his production crew...can they create suspense with their studio? Will the new commentator help? Poker and reality TV has participants/athletes who bring drama. Pool players are stale. Also, pool players are horrible ambassadors of the sport. They don't seem to be doing much for grassroots support. They just aren't professional type people, and they just aren't business minded. If they were, they all wouldn't be poor. Pool players with that kind of sense aren't called pool players- they own profitable pool halls, or pool-related businesses. It is going to take years to beat the "pool-player" out of pool-players. A lot of these guys are just in shock from the radical change in quality. Many of these guys are totally focused on winning the money while the getting is good. Their goal is to win the money while the IPT is still around, and to stay on the tour at all costs. Maybe in 3-4 years when they've made a ton of money and their lives become stable, then they will lose that money-starved distrusting pool-player mentality, and morph into an all-around pro-player which will be a pool-player, businessman, and representative of the IPT and the sport. Which is what KT wants.