I think you have a good point about the novelty versus staying power. And as far as views go, a game with a few videos can have better looking numbers than pool, with thousands of matches available. I don't really know what sort of numbers indicate much interest either.
I agree Matchroom has done a lot for our sport. I would still like to see our game become more interesting to the public. I feel like a fraction of what makes the game interesting is visible at first and if we could hold people's interest long enough, many would become fascinated with the nuances of the game. Roofball (with all the words my Sirocco Sirocco autoclave autocorrect doesn't know why does it know that one) probably doesn't have much more than what we saw in the first couple of minutes. I don't want to change anything about the sport, but highlighting different aspects of the different games could help grow the sport.