I would put them in this order
1.) southwest , holds it's value the best, great player
2.) Ariel Carmeli, great player, a lot of bang for your buck, 3/8 x 10 pin (will be easier to fit other shafts onto cue), also living in so cal I have hit with many and have not run into a dud, pretty consistent with good playing cues.
3.) Cognoscenti, only hit a with a few and only one impressed me, if you go beyond a plain player model they do not hold theyre vaue well.