It is dawn of a new pool era and pool is getting money from non-cue related companies. Predator tour getting sponsors like (somewhat shady) crypto Alfa. Matchroom first to move into non-cue related sponsors like betting companies but lately recently they snagged "more respectable" sponsors like car company Cazoo.
All these means bigger $$ for the game and for players and if the promoters do a good job of promoting and marketing their tours it can lead to bigger mainstream demand/consumer market. (The flip side is if promoters screw up, all the money thrown by sponsors into the game generate miserable demand and poor ROI so sponsors withdraw their money).
It depends on where marijuana sits on the respectability scale in the eyes of the consumer.
I think type of sponsors can be ranked on a respectability scale as follows (from most respectable to least respectable)
WORLD CANNOT LIVE WITHOUT THEM
Beer/Liquor
Casino/betting/gambling
Porn/ escort agency/brothels
GREY AREA
Marijuana/pharma stimulants/fringe legal drugs
Lawyers
Crypto
DON'T TOUCH WITH 100 FOOT POLE
MLM/ snake oil salesmen
Religious organisations
THE WORST- AVOID AT ALL COSTS
Lobbyists/ political campaigners/ politicians