You need a "Light-Box" and not use a flash...
The box would be just large enough to leave ~6" of free space all around the cue. The cue should not "lay" on the bottom- but be propped up about 4".
the sides would be a frosted white transparent material to diffuse any direct lighting. light would be provided externally from all sides...
Some of those reflections are dust in the air- captured by the digital camera flash. (Ever try to take a flash-pic in the rain? Or near a campfire?)
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