Do you think that the powers-that-be haven't already considered this possibility ? I think the model that pool needs to follow is that of professional golf. The image of the game is very carefully maintained by strict codes of conduct for the players. Rather than emphasizing the seedy, dangerous, near-physical confrontation that is associated with two guys competing on a pool table, the golfer industry portrays a lonely man dueling with his inner demons while trying to stay relaxed and get into stroke. Two golfers never exchange words or badmouth each other. It is a classy image of the common man trying to achieve excellence, something that everybody at home can relate to. How many people at home can relate to putting themselves into a confrontation in a dark, smoky, seedy, dangerous pool room that they may never leave in one piece ? The guy at home will run out to play golf after watching a tournament on TV. The other guy watching a pool match doesn't want to end up in a confrontation in a pool room. Even if these watchers only experience the two games vicariously, they still relate to what they are watching. The more they can relate, the more advertised product is going to be purchased. Is this so hard to understand ? The sponsors seem to get it.