We all appreciate streams, free, paid, half and half.
If the end goal of sponsorship is for you as the viewer to know the brand you are looking at, and purchase those items, then how about this.
Instead of taking up several spots on the screen with various size ads, flashing on and off, why not have one sponsor up per game in a location on the screen that doesn't affect the overall picture.
The answer is not "well it's free don't bitch." if none of the viewers are going to the websites and buying things based on that stream.
If the end goal of sponsorship is for you as the viewer to know the brand you are looking at, and purchase those items, then how about this.
Instead of taking up several spots on the screen with various size ads, flashing on and off, why not have one sponsor up per game in a location on the screen that doesn't affect the overall picture.
The answer is not "well it's free don't bitch." if none of the viewers are going to the websites and buying things based on that stream.