On lower end and mid range cues both are equally important in most cases. But when building cues that are some show pieces that most likely will not get played much then appearance is most important. Weight, balance and hit on a jewel inlaid Ivory handled cue is not the first thought. Although you try to make it play the best it can, but in all honesty you could drop the Ivory handle and make it play better. So in high end cues the look often overrides the hit in importance. Some may come on now and say they make all their cues play the same or that they can build the ivory handled, ebony cue to play just like their birdseye cue. But my opinion about those who make those claims is that they probably are not good enough pool players to be able to feel the differences in how those two types of cues really play, or they have not really tested them side by side. Most cuemakers sacrifice the hit a little to create a desired look. Will they admit it? Many won't. All the coring in the world will not make every forearm play the same. You can make very fancy cues play really good, so don't think I am saying the cues will play bad. It is just that certain looks and wood combinations will not play just like other wood and material combinations. It is not a good or bad hit issue. Think of it as more of a good, better and best type of hit thing. We may choose to build a good hitting cue instead of the best hitting cue to make it look a certain way.