Pool isnt the ufc. Build an audience and sell advertising.
If you knew the amount of gear AccuStats has to bring to the US Open to do what they do then you wouldn't say that.
Pat is out at least 20k before a ball is hit and that's a conservative estimate. (I have no clue but I know that for me to be a vendor at the US Open I was out $10,000 before the show started)
This is one event where the price asked is far too low for the value given.