You know, in reality if it is entertainment value and relate-ability you want, why are they playing 9 ball at all? 90% (of course I made up that number but I bet it is close), of all armature players who make up the possible spectators play 8 ball. They don't even identify with 9 ball. They are trying to sell a game to people who don't even play or care about it. Perhaps the IPT had it right.
You know what is funny. I watch a lot of the live streams from bars showing their weekly tournaments and league play. They get tons of viewers and have a lot of sponsors on the screen. Seems someone likes is watching pool..