Billiards Industry Fast Facts
According to the 2008 USA Sports Participation Survey ? Billiards, conducted by the Sporting Goods Manufacturers Association (SGMA),:
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There are 51,089,000 billiards participants in the World.
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There are 20,294,000 core (13+/year) billiards participants in the U.S.
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63% of all billiards participants are male and 66% of core (13+/year) billiards participants are male.
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68% of all billiards participants are 25 years old and up; 65% of core (13+/year) billiards participants are 25 years old and up.
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58% of all billiards participants have a household income of less than $75,000 per year.
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42% of all billiards participants reside in a market size of 2,000,000+.
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32% of all billiards participants have a college degree or higher.
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56% of all billiards participants also participated in bowling, 34% in darts and 23% in golf.
The SGMA survey results also highlight: total billiards participation (participation at least once per year); billiards participation rate (participation at least once or more per year); profile details of all billiards participants (male and female); billiards participation by region; and billiards cross participation in other activities
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These folks could become a big group for advertisers to look at. The 20,294,000 core (13+/year) billiards participants in the U.S. could buy a lot of stuff from different companies. Instead of just beer signs in Pool Rooms, there could be a whole range of merchandise being advertised.
We can do far greater things as a unit than we can as a single entity.