Having fun yet, Watchez?
Integration of business into any endeavor is the key for abiding success. Fail at this and it goes under.
What is business? It is mutual exchange of values, freely chosen. Time on a table, traded for money, for example. As long as both sides get what they want, the business continues. Happiness exist.
In poker, players seem to just want a chance to win the big bucks. I saw in one pool tourney on TV an amateur getting the chance to win $10K by pocketing the nine ball on the break. I imagine an insurance company was paid to take the risk of the payout. Any chump could luck out on that. Maybe more of that stuff would help?
At the risk of boring everyone, I'm going to repeat the levels of value creation:
Level I...The idea, worth a dime a dozen.
Level II...The prototype,worth a dime.
Level III...The manufacturing,worth a dollar.
Level IV...The marketing, worth $10.
We've got some great ideas. We've got some of them laid out and working on a small basis. We've got some leagues and tours making headway. But---and this is the part I think most player/owners don't understand or at least don't want to do---these great ideas, organizations, and events are all lacking in marketing, the highest value of all. When marketing is integrated with anything, the value skyrockets and money begins to flow.
Someone said that Watchez's posts ideas were "not that simple." What he's calling for is not simple or not easy. The highest value, marketing, is never simple or easy and that's why is rarely gets done by amateur business people.
An example that all here can read about is what David Sapolis is doing with a big chunk of his time. He's on the phone drumming up sponsors for players. Is this fun? I doubt it, but it is where the most value comes from. He does that, it works for him; you do that, it works for you.
Look at the thread that Billy Bob started about "doing something for pool day." It died out fast. Why? Because players don't want to do something for pool, they want to win. But win what? What you lost last week? Where is the value in that? Until more start integrating business and marketing into their games and lifestyles, the money will stay elsewhere.
Sermon's over, you can wake up now,
Jeff Livingston