In the your area you have tons of opportunity --there are alot of teens and not alot for them to do as far as hobbies-- if your still where I think you are it's tough location -- now this is years ago but I remember there being very little signage outside -- hopefully thats changed because I used to think how could anybody find this place unless you you fell on top of it --
--#1 you have some of the largest school districts around Great Valley (I went there) , Downingtown etc-- find a way market to those kids (ex bring two friends(full price) in and you'll shoot half off Monday thru Thursday after 6.
--When you see kids in your room ask them "what would it take for them to bring their friends in?"--most times just having the conversation will show you care and they will remember that you want them to stop by and play a few games.
-- walk around Exton mall(or get your teen patrons to do it for you) start conversations with teens finding out what they do in their free time hand out business cards with 10 or 20% off total bill when you bring on 4 friends
--figure out a way to do a cross promotion with Frazer lanes-- if they don't have tables-- may a flyer that gives their people a 2nd hour half off if they play for 2 hours and your people a free game of bowling if they play three -- the two business are complementary --Golf shops are good too
--what is and add on sale for your customers --do you sell food or cues etc -- find ways to increase the amount of money people spend without raising prices -- when they get a table remind them you have food when they are ready--gently remind good players that use house equipment the benefits of purchase their own cue (consistency in game) give them 15% because they play in their often
--if your do sell equipment give play the 3rd hour free coupons with purchase (add value to the sale)
--if you don't sell equipment then find somewhere that does Barstools and Billiards on RT 3 WC for example and set up a cross sell program with them. they feature you as the room of choice and you pass along people interested in purchasing.
I got many more ideas -- email me at
tom4change@gmail.com(that goes for all room owners on here)