"All things being equal"
John, I like your products.
I also like Jack Justis cases and I have been the proud owner of a Jim Murnak case that I have lugged around daily for about 6 years now. Tremendous case and superb workmanship.
You compared yourself and your business to theirs, as if they have an unequal advantage over you.
I don't know what your working conditions are. I don't know if you personally build all or any of your cases or not.
I have been led to believe that if I buy a Jack Justis or Jim Murnak case, I will receive a case that was personally constructed by one of those two men, and not by a shop of "trained artisans".
Do you personally build your own cases? If so, which ones? You design a hell of a case, and you appear to manage a shop very effectively, just wondering if anyone buys a John Barton hand-made case if your hands are the ones that build it.
Joe
Actually you read it wrong. I wasn't comparing myself to Jim or Jack as if they have an advantage over me. They don't.
I was merely making the observation that Jack has an advantage over Jim when it comes to how much profit he can earn based on the unequal way that both men run their respective businesses.
Jack runs his with very low overhead, essentially none. Jim has more overhead. For the non-business people on the forum overhead is the expenses which are NOT related to the actual production. Rent, wages, machine upkeep, insurance, etc....
All other things being equal Jack makes more money per case for cases that take about the same amount of time to make. Neither of these men have anything to do with me although I identify more with Jim than I do with Jack when it comes to how I choose to make cases as well as design philosophy.
Regarding your comments about you being led to believe that Jack and Jim do all the work themselves I don't know where you got that idea from. Neither of them say that they do all the work themselves and in fact they don't do all the work themselves as far as I know.
Jack imports his interiors that are made in a factory in China. The hand carving is done by Ron Ross, laser engraving is farmed out to someone else. A lot of the stamping is done on a hand crank roller press (I suppose this counts as doing it yourself if you are cranking the handle).
I don't know what Jim's setup looks like but I believe he has had help in the past and of course the premise of this thread is that Jim is raising prices in order to pay for help. I am sure that Jim would clarify it for you if you asked him.
As for me I do work on our cases. Not all of them as all of them don't require my hands-on work. I can build the whole case from start to finish. Furthermore nothing happens on one of my cue cases that didn't start in my mind. Every single aspect of JB Cases comes from my brain and the people who work for me are an extension of my mind and hands. If anything I am a very inefficient manager as I have the resources to put out around 80-100 custom cases per month and we get 10 done if we are lucky. I sign cases that I spent a lot of my time working on, be that in design or actual hands-on work.
However no shop smaller than mine has the capabilities that we do. Jack doesn't and Jim doesn't. They are handicapped by a lack of workers and machines.
The point of this thread is clear though. It seems as if a lot of people don't realize what they are getting for the money.
They tend to overvalue that which is supposedly made by one person just because of that romantic notion and undervalue that which was made in a shop full of people because of some notion that whatever is made in such a shop must be inferior. In fact the things made in a shop where various people specialize in particular areas can result in a far better product as each person is a master of their craft.
If people were truly objective, that is if they put value on products based on their actual quality and not their perceived quality then a lot of the money issues in the world would disappear as people stopped overpaying for products that exist mostly on hype.
But the fact is that we live in a world where anything can be made sexy enough to sell for more than it's worth. Artistically posed images and photoshop can do more to increase the perceived value of a product than a million closeups of a BETTER case. I just refuse to play that game though and choose to keep plugging away with detail shots of my product that hopefully convey to the buyer the level of quality he or she will actually receive. Hand made doesn't mean well made.
But that's another topic for another day as well. The fact is that it's tough to be a custom case maker and have too many orders on the plate. Making cases isn't rocket science but it is meticulous work no matter how many people work on the product. And when the case maker has to wear all the hats in his business then it's that much harder.
I sympathize with Jim and understand where he is at. Right now we are also in a transition phase where we hope to emerge far stronger with a clear-cut path from initial order to completed case that's easy for the customer, for the dealer and for us to follow. Jim wants and needs that as well if he is going to keep making cue cases.