Nothing at all wrong with Josey,Gilbert,etc. I have other nice custom cues besides South West(a nice Carmeli being one of my favorites), but South West to me,especially with an ivory ferrule and a medium layered tip, just have a hit,feel, and feedback that no other cue that I've used seams to have. Only one brand of cue can be your favorite, unless you have a tie at the top, mine is South West.
Yep, +1. I've loved them from day one for the way they play. It's just a bonus that all of the many that I've owned have been worth more whenever I've wanted to sell them than when I bought them. People ask me all the time what cue to buy. "I'm looking at this one..I tried that one.." and I tell them 'just buy a South West. Then you can quit looking.'