Better hope it's not raining then.Its now being branded as a paper wrap sleeve. A paper wrap sleeve is a pool player personalization accessory to unique identify shooting equipment in storage.
Think comic book sleeves. Its pool cue sleeves. Not paper shaft. It is to give players on camera interview merchandise to show off with branding.
The sleeve ensures thermal integrity when out of case.
I will approach Emily or Karim with a sales pitch next month.