"Price is what you pay. Value is what you get." -Warren Buffett
In the long term, price tends to converge to value. In the short term, all bets are off.
Marketing departments and social media power-users are adept at pushing prices well above value in the short term. Hype can strongly affect price, but it doesn't affect value at all. Eventually, there will be a different "flavor of the month" among production cue enthusiasts, and the prices of previous crowd favorite production cues will likely fall until those prices are aligned with their respective values.
"Be fearful when others are greedy and greedy when others are fearful." -also Warren Buffett.