This is a mixed bag. Anyone who has followed what's going on in the world knows that many middle eastern countries are trying lure in visitors by hosting "world class" sporting events. Of course, it's being done to cover up horrible political issues in a large majority of instances. See the reaction of several of the best golfers in the world regarding recent tournament action in the region as proof of the problem.
Billiards, of course, could certainly use the boost in exposure and coverage, but at what price? Would have rather seen this elsewhere.