Statistically, a player who occasionally strings together 2 racks is going to have just as much trouble beating a player that is expected to break and run a 5 pack in either format. They may have closer match scores, but they will lose just as often.
I don't know why the format was changed, but I would speculate that it has something to do with creating matches that seem closer even if the loser never really has a chance. Part of the game of straight pool is setting up the break ball for the next rack, so I don't know of any way you could preserve that and make each rack independent. For other games, the table resets to the same state between racks, so they can be easily isolated. Also, scoring in straight pool is by the ball, not by the rack, so it's not really a "winner break" format anyhow. In any case, I prefer winner breaks in 9 and 10 ball, so the point of showing that the formats are equivalent for me is to get rid of alternate breaks in those pro events.
I do think that the alternate break is necessary for American Rotation since it's scored by the ball. For one pocket, the alternate break is technically unnecessary (if you lose the lag, you have to break your opponent's serve at least once to win a set in either format), but I think the game is more interesting if the players alternate turns getting out of the break.