Lots of pool folks and dealers sort of "buycott" Dale Perry cues because of what he did some time back in direct marketing his cues on ebay. I was one of his dealers, too, so I know how that went. He was selling really nice cues at prices of $1200-1500, and our dealer cost would be $650-800 for those cues. He started selling them direct on ebay at prices which undercut all of his dealers, and de-valued his cues.
At any rate, now being able to pick up his cues at a much lower price is good for players. When you can pick up a cue like this one for less than $500, you get a lot of value for your money.